強大詞語戰略
詞語戰略 品牌命名 強大原型 強大形象 產品開發 營銷傳播 強大全案

君樂寶

讓健康充滿活力

背景:
       2015年6月,君樂寶自建的大型生態示范牧場——“優致牧場”正式投入運營生產。該牧場為旅游觀光牧場。據了解,這個牧場占地面積300余畝,打造全產業鏈模式,頂層高端設計,全部引進國外優質奶牛種源,目前存欄奶牛5500頭,是以生態循環農業為主導,奶牛養殖為載體,高新科技為依托,用品質保障墊起奶業的新臺階。君樂寶秉承“至誠、至善、至愛”的企業文化理念,建立了優良的企業文化和良好社會口碑。在企業發展的同時,將社會責任放在首位,為消費者負責,為員工負責,為股東負責,以“為消費者提供安全、營養、健康的乳制品”為企業使命。
Background:
       In June 2015, Mr. Le Bao built a large-scale ecological model of the ranch - "excellent Ranch" officially put into operation production. The ranch is the country's first tourism and sightseeing ranch. It is understood, the ranch covers an area of 300 acres, to create a model of the whole industry chain, the high-end design, all of the introduction of foreign high-quality dairy cows and source, the dairy herds 5500 head is dominated by ecological and circular agriculture, dairy farming as the carrier, high science and tech logy relying on, product quality protection pad dairy industry to a new level. JUNLEBAO adhering to the "sincerity, goodness, beloved" concept of corporate culture, the establishment of excellent enterprise culture and good social reputation. At the same time, the development of the enterprise, the social responsibility in the first place, responsible for the consumer, responsible for the staff, responsible for the shareholders, to provide consumers with safety, nutrition, health dairy products for the enterprise mission.

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洞見:
       奶業是一個產業鏈長、涉及面廣、科技含量高的產業,奶業發展不僅是養殖環節生產和質量安全水平的提高,而且是養殖、加工和消費整個產業鏈全方位的升級。分析我國乳制品行業現狀來看,養殖環節經過整頓和振興,生鮮乳生產和質量安全水平已有質的提升。但加工和消費環節并沒有實現同步轉型升級,對養殖業進一步發展已形成嚴重制約,對奶業整體轉型升級形成了“短板效應”,這也是當前乳制品行業面臨困境的根本原因。
Insight:
       Dairy industry is a long industrial chain, involving a wide range and high tech logy content industries, the development of dairy industry is t only the improvement of aquaculture production processes and quality and safety levels, and is a full range of breeding, processing and consumption of the whole industry chain upgrade. Analysis of the status quo of China's dairy industry, the breeding process after rectification and revitalization, fresh milk production and quality safety level has been improved. But processing and consumption sectors did t realize the synchro us transformation and upgrading, on the further development of the aquaculture industry has formed serious constraints, transformation and upgrading of the dairy industry as a whole, formed a "short board effect", this is the dairy industry faced with the plight of the root causes.

解決:
       君樂寶,名稱稱現代大氣,用字巧妙,其核心創意理念源自“君善樂施”,賦予貴司極其深厚中國傳統文化底蘊,名稱大氣磅礴,包容性極強,易于受眾的識別與認知,能夠在眾多競爭品牌中脫穎而出。多年來君樂寶始終秉承“至誠•至善•至愛”的企業理念,在快速發展的同時,始終心懷感恩,熱心公益,反哺社會,通過多種形式和渠道持續資助貧困地區及弱勢群體。多年來,君樂寶用心做產品,為了讓更多消費者有機會走進君樂寶、了解君樂寶,君樂寶打開大門迎接消費者的監督與體驗,盡更大努力奉行企業社會責任。“不積小流無以成江河”,君樂寶秉乘“感恩與責任”的企業理念,用一點一滴的實際行動回饋社會,贏得了越來越多消費者的喜愛與認同。
Solve:
       JUNLEBAO, name modern atmosphere, clever words, its core idea from "Jun Shan Yue Shi", give your our profound Chinese traditional culture, name, majestic, inclusive strong, easy to recognize and cognitive the audience to in many competitive brands to take off the Ying. Years JUNLEBAO always adhering to the "sincerity - perfection - beloved" business philosophy, in the rapid development at the same time, always thankful, public spirited, to repay the society, through various forms and channels continued funding poor areas and vulnerable groups. Over the years, JUNLEBAO intentions do products, in order to allow more consumers have the opportunity to enter JUNLEBAO, understanding JUNLEBAO, Le Jun Bao opens the door to meet consumers' supervision and experience, make the greatest efforts to pursue corporate social responsibility. "Does t accumulate small flow rivers", Le Jun Bao Bing by "thanksgiving" and "responsibility" business philosophy, with a little bit of practical action to serve the society and won the love and recognition of more and more consumers.

Perspectives

北京大學

北京大學

    北京大學作為中國學府、百年老校,其深厚的文化底蘊,不言而喻。北大向

英特帕克

英特帕克

  背景: 英特帕克智能停車機器人(重慶)有限公司主要經營智能停車機器人的

膳為逸品

膳為逸品

  背景: 中國保健品市場空間巨大,中國消費者平均用于保健品方面的花費只占其

Work

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